Caesar's Uses Data Mining to Extract Lots of Useful Information

question 156

Multiple Choice

Caesar's uses data mining to extract lots of useful information about its customers.Before it can do this it must first:

• A)move all relevant data into a data warehouse.
• B)ask its customers for permission to use their data.
• C)access multiple databases.
• D)offer customer incentives to use their data.

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Definitions:

Sustainability Perspectives

Approaches or viewpoints focusing on meeting present needs without compromising the ability of future generations to meet theirs.

Environmental Management Accounting

The process of recognizing, gathering, evaluating, analyzing, internally reporting, and employing information related to materials and energy flows, environmental expenses, and other cost details for making both traditional and eco-friendly decisions within a company.

Environmental Costs

Expenses associated with the damage done to the environment by pollution, resource depletion, and other environmental impacts, directly or indirectly.

Non-Financial Measures

Performance indicators not expressed in monetary terms, often related to customer satisfaction, employee engagement, or quality.