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William McDougall
A psychologist known for his work in social psychology and the concept of instinct theory of motivation.
Instincts
Innate, fixed patterns of behavior in response to specific stimuli.
Purposive
Having or serving a purpose; intentional or goal-oriented in nature.
Supernormal Stimulus
An exaggerated artificial stimulus that elicits a stronger response than the natural stimulus for which an organism is programmed.
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