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By Making Liquid Refreshment Available When It's Needed, a Concessionaire

question 82

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By making liquid refreshment available when it's needed, a concessionaire selling bottled water at a summer concert is creating place utility.


Definitions:

Business Analysis

The process of analyzing a new product to determine its profitability.

SWOT Analysis

A tool for strategic planning that helps determine the Strengths, Weaknesses, Opportunities, and Threats connected to competing in business or planning projects.

Environmental Scanning

The act of monitoring developments outside the firm’s control with the goal of detecting and responding to threats and opportunities.

SWOT Analysis

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

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