Customers Buy Products to Satisfy _____ Needs and Expect to Derive

question 19

Multiple Choice

Customers buy products to satisfy _____ needs and expect to derive some value or _____ from them.

• A)unmet / benefit
• B)material / profit
• C)unmet / pleasure
• D)logical / satisfaction

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Definitions:

Bottom-up Change

An organizational change strategy that starts at the lower levels of the organization and works its way up, focusing on employee involvement in decision-making processes.

Organizational Innovation

The process of creating or adopting new ideas, processes, or products within an organization to improve performance or competitiveness.

Empowerment

The process of granting individuals or groups the power and resources to make decisions, fostering independence and confidence.

Top-level Managers

Executives responsible for overseeing the strategic direction of an organization and making long-range decisions.