Psychographic Segmentation Classifies Consumers on the Basis of Individual Lifestyles

question 88

True/False

Psychographic segmentation classifies consumers on the basis of individual lifestyles as they're reflected in people's interests and values.

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Definitions:

Attitude

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Spirit

Refers to the non-physical part of a person which is the seat of emotions and character; often used metaphorically to describe morale or ethos.

Networks

Systems of interconnected people or things, often used for communication, sharing information, or facilitating connections.

Values

Core beliefs or standards that guide the behavior and decision-making of an individual or organization.