A Firm That Markets a Product with No Branding Information

question 67

Multiple Choice

A firm that markets a product with no branding information attached to the packaging except a description of its contents is using _____ branding.

• A)generic
• B)private
• C)proprietary
• D)tag

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Definitions:

M3

M3 is a measure of the money supply that includes M2 (cash, checking deposits, and easily convertible near money) plus large time deposits, institutional money market funds, and larger liquid assets.

Reserve Ratio

A regulation set by central banks determining the minimum amount of reserves that must be held by a commercial bank, expressed as a percentage of the bank's total deposits.

Money Supply

The complete collection of monetary funds in an economy, including cash, coins, and the balances in checking and savings accounts, at a given moment.

Gold Coins

Coins made primarily or entirely of gold and used historically as currency, and today often collected as investments or keepsakes.