Examlex
Sales promotions encourage customers to buy something quickly.
Encoding
The process by which information is transformed into a format that can be stored in memory.
Storage
In cognitive psychology, the retention of information or experiences in the brain for later retrieval, an essential component of the memory process.
Retrieval
The process of accessing and recalling information or memories from one's mind.
Fuzzy Trace Theory
States that memory is best understood by considering two types of memory representations: (1) verbatim memory trace; and (2) fuzzy trace, or gist. According to this theory, older children’s better memory is attributed to the fuzzy traces created by extracting the gist of information.
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