The Following Is a Good Example of _____: "Congratulations! You've

question 128

Multiple Choice

The following is a good example of _____: "Congratulations! You've just won a month's free membership! All you have to do is sign up for one of our credit cards."

• A)sales promotion
• B)personal selling
• C)hype
• D)promotional luck

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Definitions:

Containment

General U.S. strategy in the Cold War that called for containing Soviet expansion; originally devised by U.S. diplomat George F. Kennan.

Military Campaign

A series of related military operations aimed at achieving a specific objective within a given time period and geographical area, often part of a larger war or conflict.

Nikola Khrushchev

A Soviet politician who served as the leader of the Soviet Union during part of the Cold War, known for initiating the de-Stalinization process and facing the Cuban Missile Crisis.