When You Make Your First Purchase on Amazon

question 68

Multiple Choice

When you make your first purchase on Amazon.com,you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy.Amazon.com is applying the concept of _____.

• A)consumer management
• B)goodwill management
• C)customer-relationship management
• D)interruption marketing

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Definitions:

Consumer Privacy

The rights and measures to protect an individual's personal information from being disclosed without consent.

Ethical Guidelines

Standards of behavior and practices considered morally right and professionally acceptable in a specific context.

Effective Distribution Channels

Networks or pathways through which a company's products or services are marketed and delivered to its customers efficiently.

Social Shopping Experience

The integration of social networking and e-commerce, where users can share, recommend, and discuss products within their social networks during the shopping process.