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Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-Running radio commercials is a(n) _____ strategy.
Par Value
The nominal or face value of a stock or bond as stated by the issuing company, which may differ from its market value.
Entity
An organization or being with a distinct and independent existence, usually referred to in legal, financial, or tax contexts.
No-Par Value Stock
Capital stock that has not been assigned a value in the corporate charter.
Legal Capital
The minimum amount of capital that a corporation is required to maintain, as mandated by corporate laws, to protect creditors.
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