Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

question 29

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-As a form of promotion,the newspaper article is best characterized as _____.

• A)public relations/publicity
• B)community outreach
• C)personal selling
• D)advertising

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Definitions:

Structure

Describes the arrangement or organization of atoms within molecules.

Ketone Reduction

A chemical reaction wherein a ketone is reduced to an alcohol, frequently involving the use of a reducing agent.

NaBH4

Sodium borohydride, a reducing agent commonly used in organic chemistry to reduce ketones and aldehydes to alcohols.

Secondary Alcohol

An alcohol containing a hydroxyl group (-OH) attached to a carbon atom that is connected to two other carbon atoms.