Examlex
Identify two reasons why actual performance might differ from standards and explain why the control process is helpful in both situations.
Customer Service
The act of providing support and assistance to customers before, during, and after they make a purchase.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the aim of persuading the customer to purchase a product or service.
Non-price Strategy
Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.
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