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In crisis strategic change situations, change agents are likely to lack
Marginal Revenue Curve
A graphical representation showing the additional revenue a firm can earn by selling one more unit of a good or service.
Marginal Profit
The additional profit earned from selling one more unit of a product or service.
Marginal Revenue
The incremental profit made from the sale of an additional unit of a good or service.
Marginal Cost
The increment in overall expenses due to the output of one more unit of a product or service.
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