One of the Tensions in the Strategic Planning Process Is

question 23

Multiple Choice

One of the tensions in the strategic planning process is between

• A) demands of suppliers and the needs of customers
• B) goals of the firm and the choice of tactics
• C) how a firm should organize itself and the preferences of the management
• D) what a firm needs to do and what it can do

---

Definitions:

Normal Good

An item that sees a rise in desire when the income of buyers increases, and experiences a decline in demand when the income of buyers drops.

Consumer Expectations

Anticipations of future prices, product quality, or available services that influence consumer decisions on spending and saving.

Normal Goods

Goods for which demand increases as consumer income rises, making them positively correlated with income changes.

College Enrollment

The process by which students register and are admitted to a college or university to pursue higher education.