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According to Kotter, One of the Key Tasks of Effective

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According to Kotter, one of the key tasks of effective general managers in change situations is


Definitions:

Diversification

A business strategy that involves entering into new markets or adding new products to a company's portfolio to reduce risk and capitalize on new opportunities.

Diffusion of Innovation Curve

A model that illustrates the adoption of a new product or technology over time, categorizing adopters into segments such as early adopters and laggards.

Diffusion of Innovation

A theory that explains how, why, and at what rate new ideas and technology spread through cultures.

Daily Specials

Unique or discounted items or services offered on a particular day, often used by restaurants or retailers to attract more customers or promote certain products.

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