In Crisis Change Situations, Gaps in the Capabilities of the Target

question 18

True/False

In crisis change situations, gaps in the capabilities of the target group are unlikely to be addressed in the short term.

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Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues or associative reasoning, rather than systematic thinking about the content of a message.

Central Route

A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.

Primacy Effect

The tendency to remember information presented at the beginning of a list or sequence more efficiently than information presented later.

Information

Data or knowledge communicated or received about a particular fact or circumstance; information can be obtained from various sources and is essential for decision-making.