Examlex
If the environment/resources linkage is strong, it is not necessary for a strategy to be consistent with managerial preferences.
Focus Strategy
A competitive approach where a firm concentrates its resources on entering or expanding in a narrow market segment to achieve a competitive advantage.
Market Segment
A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.
Niche Customer Group
A specific segment of the market targeted by businesses for their specialized product or service needs.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through quality, design, or unique features.
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Q53: Because consumers have choice, they also have