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To create value for the consumer, firms seek to
Risk
The exposure to potential financial loss or gain, often measured by the variability of returns associated with a given asset or investment.
Monte Carlo Simulation
A statistical technique that uses random sampling and variability to calculate results for complex problems or models.
Probability Distributions
Mathematical representations that outline every potential value and their probabilities for a random variable across a specified interval.
Risk
The potential that an investment's actual return will differ from the expected return, encompassing the possibility of losing some or all of the original investment.
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