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Scenario planning incorporates alternative futures into the strategic planning process.
Many Sellers
A market condition characterized by the presence of numerous vendors, promoting competition and providing a wide range of options for consumers.
Similar Product
A product that serves the same purpose or functions in a similar manner to another product, often considered to be a competitor.
Oligopoly
A market structure characterized by a few firms dominating the industry, leading to limited competition.
Industry Sales
The total volume of sales made by all businesses within a specific industry.
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