A Firm That Focuses on Image and Design Is Competing

question 14

Multiple Choice

A firm that focuses on image and design is competing on the basis of

• A) function
• B) fashion
• C) reliability
• D) features

---

Definitions:

Superego

In psychoanalytic theory, the component of the personality composed of the internalized ideals and moral standards.

Ego

Within the framework of psychoanalytic theory, it refers to the component of personality that acts as a mediator among the desires of the id, the superego, and the constraints of reality.

Id

In psychoanalytic theory, the part of the personality that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Psychosexual Stages

A theory by Sigmund Freud that describes the development of human personality and behavior in terms of a series of stages during childhood, each characterized by a specific erogenous zone and conflict.