Examlex
What kind of plan results from the strategic analysis process?
Prospect
An individual or organization considered likely to become a customer, often identified and approached in the early stages of the sales process.
Lead
A person or organization who might be a prospect.
Satisfied Customer
A consumer who perceives the product, service, or experience provided as meeting or exceeding their expectations.
Preapproach
The research and planning stage before making a sales presentation or call, where a salesperson gathers information on potential clients to tailor their sales strategy.
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