Examlex
Edgar Schein defined _____ as a pattern of basic assumptions formed by a group on how to perceive and address problems associated with both internal adaptation and external integration.
Beaconing
The practice of using Bluetooth Low Energy (BLE) devices to send targeted messages and information to nearby smartphones.
Geofencing
A location-based technology that uses GPS or RFID to create a virtual boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or usage rates.
Demographic Segmentation
The division of a market into segments based on demographic factors such as age, gender, income, education, and family size.
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