In Figure 28

question 115

Multiple Choice

In Figure 28.1, if the externality is internalized, the rate of output will be

• A) Less than 200 units.
• B) 200 units.
• C) 320 units.
• D) Greater than 320 units.

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Definitions:

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.

Encoding/Decoding Model

A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.