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Table 24.1
Hypothetical Monopoly Costs and Revenue In Table 24.1, marginal revenue at the profit-maximizing level of output is
Dodge
Doesn’t deny, answer, or ignore the objection, but simply temporarily dodges it.
Denies
The action of stating that something is not true or rejecting a claim or request.
Objection Handling
The process of addressing and overcoming objections or concerns raised by a potential customer during a sales process.
Prospect's Response
The reaction or feedback given by a potential customer after being approached with a product or service offer.
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