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If diminishing returns exist, then
Conversion Theory
A theory suggesting that minority views can influence and ultimately change the majority opinion under certain conditions.
Moscovici
Serge Moscovici is a social psychologist known for his work on social influence and the theory of social representations.
Indirect Impact
Effects or outcomes that are not directly caused by an action or event, but occur as a secondary result.
Asch
Refers to Solomon Asch, a psychologist known for his research on conformity, including famous experiments on group pressure and individual judgment.
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