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Refer to Figure 22.3 At quantity level B
Cognitive Dissonance
A psychological phenomenon involving discomfort felt at conflicting beliefs, values, or attitudes, leading to an alteration in one of the conflicting factors.
Door-in-the-face Technique
A persuasion strategy where a large, likely-to-be-rejected request is followed by a smaller, more reasonable request.
Election Sign
A physical marker or poster designed to promote or indicate support for a particular candidate or political position during electoral campaigns.
Politician
An individual who is actively involved in politics, especially one holding or seeking an elected office.
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