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Price elasticity looks at
Anti-AIDS Message
Communication intended to increase awareness and promote behaviors to prevent the spread of HIV/AIDS.
High Self-esteem
High Self-esteem reflects a person's overall subjective sense of personal worth or value, characterized by confidence in one's abilities and a positive self-image.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the receiver.
Yielding To
The act of giving in or surrendering to a force, argument, persuasion, or a stronger individual's will.
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