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If the price is reduced from $100 to $80 in Figure 20.1, ceteris paribus,
Near Wins
Events that closely approach success but ultimately result in failure, often influencing future behavior and motivation.
Par For The Course
A phrase indicating that a certain situation or behavior is what one might expect to happen in the given context; typical or normal.
Mere Exposure Effect
A mental effect in which individuals grow fond of entities simply due to their acquaintance with them.
Nonconscious Level
Refers to mental processes that occur outside of conscious awareness, influencing perceptions, thoughts, and actions without an individual's conscious recognition.
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