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Explain Why It Is So Important for a Business to Understand

question 73

Essay

Explain why it is so important for a business to understand the concept of price elasticity and be able to measure this for its products.


Definitions:

Balance Theory

A theory in social psychology suggesting that people strive for balance in their relationships and beliefs for cognitive consistency.

Pitchman

A person who promotes and sells a product or service, often using persuasive or catchy pitches, traditionally in a live setting but also often through media.

Balance Theory

A psychological theory suggesting that individuals strive for harmony in their relationships and opinions, leading to changes in attitudes when imbalances occur.

Behavioral Intentions

An individual's planned or anticipated actions in a given situation, often studied in psychology and marketing as precursors to actual behavior.

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