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Refer to Figure 19.2.Total utility is maximized at
Shutdown Point
The level of production and price where a firm's total revenue just covers its variable costs, below which it would cease operations.
AVC (Average Variable Cost)
The total variable cost divided by the number of units produced, indicating the variable cost per unit.
MC (Marginal Cost)
The cost incurred by producing one more unit of a product or service.
Shutdown Point
The level of production and price at which the revenue received does not cover the variable costs, making further production unprofitable.
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