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If there is a shortage at a given price,then
Merchandise
Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.
Direct Channel
A distribution method where a company sells its products or services directly to consumers, bypassing intermediaries.
Ultimate Consumers
The final users or purchasers of a product or service, typically individuals who buy for personal, family, or household use.
Producers
Individuals or organizations that create goods or services for sale to consumers or other businesses.
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