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The marginal cost pricing characteristic of competitive markets permits society to efficiently answer the WHAT to produce question.
Environmental Scanning
The process of systematically gathering, analyzing, and managing external information about the factors that could impact an organization's future plans.
Marketing Position
The unique space a brand or product occupies in the minds of the target market, often relative to competitors.
Idea Generation
The creative process of coming up with new concepts or solutions, often the first step in product development or problem-solving.
Product Concepts
The overall idea or understanding behind a product that is designed to meet the needs and wants of customers.
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