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If the price is reduced from $100 to $80 in Figure 20.1, ceteris paribus,
Weber's Law
A principle in psychology that states the smallest change in a stimulus, such as weight or brightness, that can be detected is a constant proportion of the stimulus level.
Absolute Threshold
The minimum stimulus intensity required to detect a stimulus at least half the time.
Sensory Adaptation
The mechanism by which sensory receptors reduce their sensitivity to sustained stimuli as time progresses.
Signal Detection Theory
A psychological theory that describes how individuals decide on the presence or absence of a stimulus under conditions of uncertainty.
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