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Economic explanations of consumer behavior take into consideration
Physiological Needs
Basic requirements for human survival, such as food, water, shelter, and clothing, which are the foundation of Maslow's Hierarchy of Needs.
Security
Measures taken to guard against crime, attack, sabotage, espionage, and other threats to personal or organizational safety and well-being.
Maslow's Need Hierarchy
Maslow's Need Hierarchy is a theory in psychology that categorizes human needs into a five-level pyramid, from basic physiological needs to self-actualization.
Successively Gratify
To provide satisfaction or rewards in a sequential manner, often used as a strategy to maintain motivation and engagement.
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