A Retail Store Has Three Departments, A, B, and C $\begin{array}{lr}\text { Department A } & \$ 356,250 \\\text { Department B } & 641,250 \\\text { Department C } & 427,500\end{array}$

question 84

Essay

A retail store has three departments, A, B, and C, each of which has four full-time employees. The store does general advertising that benefits all departments. Advertising expense totaled $90,000 for the current year, and departmental sales were: $\begin{array}{lr}\text { Department A } & \$ 356,250 \\\text { Department B } & 641,250 \\\text { Department C } & 427,500\end{array}$
How much advertising expense should be allocated to each department?

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Definitions:

Prospecting

The process of identifying and reaching out to potential customers for a business's products or services.

Direct Mail

A marketing strategy that involves sending physical promotional materials directly to potential or existing customers.

Potential Customers

Individuals or organizations that are likely to be interested in a company's products or services but have not yet made a purchase.

Marketing Methods

Strategies and techniques used to promote, sell, and distribute a product or service to a target audience.