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The materiality principle:
Quaker State
A brand known primarily for its line of motor oils and automobile-related products.
Philanthropic Marketing
Marketing strategies that involve charitable activities or donations as a means to promote a company’s brand or products while contributing to social causes.
Corporate Altruism
The practice of businesses voluntarily engaging in philanthropic activities and making decisions that benefit society as a whole, beyond what is required for profit maximization.
Cause Marketing
A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.
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