Companies Need to Know Each Competitor's Product Quality,features,and Mix; Customer

question 76

Short Answer

Companies need to know each competitor's product quality,features,and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs.These are all the dimensions that identify ________ groups within the industry.

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Definitions:

Anticipating Events

The process of predicting or expecting future occurrences based on current or past information.

Role Construct Repertory

A psychological test and theory that assesses how individuals construe significant people in their lives, reflecting their personal construct systems.

Schizophrenics

Individuals diagnosed with a mental disorder that involves a range of symptoms, including delusions, hallucinations, disorganized speech, and impaired cognitive functioning.

Construing

The act of interpreting or understanding meanings and implications of events, statements, or situations.