Gary Hirshberg of Stonyfield Farm Yogurt Company Stated That "Companies

question 61

Multiple Choice

Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerrilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?

• A) Formulated marketing
• B) Dntrepreneurial marketing
• C) Innovative marketing
• D) Exponential marketing
• E) Intrepreneurial marketing

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Definitions:

Cross-Sectional

A type of research design that examines data from a population, or a representative subset, at a specific point in time.

Emotional Reactions

The spontaneous and often unpredictable psychological responses derived from one’s feelings towards an external event or thought.

Continuity

Continuity refers to the concept of maintaining a consistent structure, process, or condition over time, emphasizing stability and ongoing connection.

Discontinuity

A lack of continuity, sequence, or coherent connection in a process or phenomenon.