Small Companies Sometimes Succeed in the Short Run in Spite

question 102

Short Answer

Small companies sometimes succeed in the short run in spite of themselves.They make mistakes but not costly mistakes.Over time,these companies may do a better job scanning market research trying to fine-tune their competitive strategies and programs.These companies are moving toward more ________ marketing.

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Definitions:

Online Surveying

Online surveying is the practice of conducting surveys over the internet using digital tools and platforms to collect data, opinions, or feedback from respondents.

E-commerce Company

A business that operates on the internet to buy and sell goods or services, often through websites or mobile apps.

Response Rate

The percentage of subjects receiving a questionnaire who answer the questions.

Relocate

To move to a new place, especially with respect to changing one's residence or place of business.