Examlex
Name the three value disciplines.Why do firms establish them?
Encoding
In the context of communication, encoding is the process of converting ideas into messages using symbols, words, or images.
Sender's Ideas
The concepts, messages, or information that the sender aims to communicate to the receiver.
Message
The information or key idea conveyed from the sender to the recipient through various communication channels.
IMC Goals
The objectives of Integrated Marketing Communications, aiming to deliver a consistent and cohesive message across all marketing channels and touchpoints to build brand awareness, and customer engagement, and drive sales.
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