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Discuss Customer Intimacy

question 6

Essay

Discuss customer intimacy. Why is it important? Provide an example of a company that successfully abides by this value discipline.


Definitions:

Covenant

A formal agreement or promise between two or more parties to do or not do something specified.

Statute of Frauds

A legal principle that requires certain types of contracts to be in writing and signed by the parties involved in order to be enforceable.

Writing

The activity or skill of marking coherent words on paper and composing text.

Corporate Liability

Legal accountability or responsibility of a corporation for its actions or omissions, which can include financial obligations, damages, and penalties.

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