Jennifer Uses Databases for Understanding Her Customers

question 98

Multiple Choice

Jennifer uses databases for understanding her customers.How does database marketing benefit her consumers?

• A) Companies make name-brand products and images readily available to customers.
• B) Customers receive faster and more reliable service from companies.
• C) Customers receive better prices on products and services that they need.
• D) Companies match customer needs and interests with products and services.
• E) Customers receive instant credit from more companies.

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Definitions:

Boron

A chemical element with the symbol B and atomic number 5, used in fiberglass, borosilicate glass, and as a dopant in semiconductors.

Carbon

A non-metallic chemical element with symbol C, essential to all known life, forming organic compounds when combined with hydrogen, oxygen, etc.

Copper

A reddish-brown, ductile, and malleable metal that is a good conductor of heat and electricity, symbolized as Cu with an atomic number of 29.

Cobalt

A chemical element with symbol Co and atomic number 27, used in alloys, batteries, and as a blue pigment for glass and ceramics.