Examlex
Which of the following is one of the four major online marketing domains?
Test-retest Reliability
The consistency of a psychological test or assessment's results over time, indicating the instrument's stability.
Alternate-form Reliability
A measure of consistency where two versions of a test that are considered equivalent are given to the same participants at different times to assess consistency of scores.
Internal Consistency
A measure used to evaluate the reliability of a test or scale, indicating how well the various items assess the same characteristic.
Split-half Reliability
A measure of consistency where a test is divided into two parts and the scores from each half are compared to assess the test's reliability.
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