Which of the Following Is a Potential Drawback to Advertising

question 86

Multiple Choice

Which of the following is a potential drawback to advertising on a blog?

• A) The content of a blog is difficult to control.
• B) Advertising on a blog is typically expensive.
• C) It is difficult to use blogs to reach highly targeted audiences.
• D) Blogs are losing popularity as consumers begin to favour newer Internet forums.
• E) Blogs do not provide the kind of personalized medium that today's marketers want.

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Definitions:

Polycentric Staffing Model

The polycentric staffing model calls for the dominant use of host-country nationals throughout the organization.

Human Resources

The department within an organization that focuses on recruitment, management, and direction for the people who work in the organization.

Multidomestic Strategy

A business strategy that involves tailoring products or services to fit the specific demands of local markets.

Bartlett and Goshal

Scholars known for their work on international business strategy, particularly for their theories on how multinational companies should be managed.