Today's Marketers Use Database Marketing to Promote Their Offerings Through

question 30

True/False

Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.

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Definitions:

Economic Profit

The discrepancy between a company's overall income and its combined explicit and implicit expenses.

TR

A common abbreviation for Total Revenue, the total income generated from sales of goods or services.

TC

Typically stands for Total Cost, which in economics is the sum of all costs incurred in the production of goods or services.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs, representing the surplus generated beyond the firm’s opportunity costs.