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Unlike Internet consumers,traditional offline consumers initiate and control contact with marketers.
Beginning Cash Balance
The Beginning Cash Balance is the amount of cash that a company has at the start of a new accounting period, carried over from the end of the previous period.
Cash Disbursements
Money being paid out by a company during a period, including expenses, debt payments, and purchase of assets, usually tracked through a cash disbursements journal.
Materials Purchases
The total cost of raw materials bought by a company for use in its manufacturing process during a specific period.
Direct Materials
Raw materials that are directly traceable to the manufacturing of a product and are an integral part of the finished product.
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