Jennifer Uses Databases for Understanding Her Customers

question 98

Multiple Choice

Jennifer uses databases for understanding her customers.How does database marketing benefit her consumers?

• A) Companies make name-brand products and images readily available to customers.
• B) Customers receive faster and more reliable service from companies.
• C) Customers receive better prices on products and services that they need.
• D) Companies match customer needs and interests with products and services.
• E) Customers receive instant credit from more companies.

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Definitions:

Payback Period

The length of time required to recover the original investment in a project or asset, based on its expected cash flows.

Required Rate

The minimum return that investors expect or the company specifies for an investment, project, or loan.

Investment Equipment

Assets purchased for long-term use in the production of goods or services, typically including machinery and other manufacturing tools.

Project Profitability Index

A financial metric used to evaluate the desirability of an investment or project, calculated by dividing the present value of future cash flows by the initial investment cost.