Which of the Following Is a Potential Drawback to Advertising

question 86

Multiple Choice

Which of the following is a potential drawback to advertising on a blog?

• A) The content of a blog is difficult to control.
• B) Advertising on a blog is typically expensive.
• C) It is difficult to use blogs to reach highly targeted audiences.
• D) Blogs are losing popularity as consumers begin to favour newer Internet forums.
• E) Blogs do not provide the kind of personalized medium that today's marketers want.

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Definitions:

Human Action

The study of human behaviour, particularly in the context of individuals' decisions and actions in the economy.

Rational Choice

A theory in economics and sociology that suggests individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.

Irrational Choice

A decision made contrary to the conventional understanding of economic rationality, not maximizing utility.

Incentives

Rewards or penalties that motivate individuals to perform an action or avoid it.