To Get a Better Understanding of What Her Company's Customers

question 8

Short Answer

To get a better understanding of what her company's customers want,Geri performed a survey of purchasers.She discovered that ________ and ________ skills are the most important qualities for a salesperson.

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Definitions:

Product Quality

The perceived value or characteristics of a product that meet or exceed the expectations of its users.

Franchise Fees

Payments made by franchisees to franchisors, typically in exchange for the right to use the franchisor's business model and branding.

Nonexcludable

describes a good or service that cannot be withheld from individuals who do not pay for it, characteristic of public goods.

Free Riders

Individuals who benefit from resources, goods, or services without paying for them, relying on others to bear the cost.