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Which of the Following Consumer Promotion Tools Is the Most

question 126

Multiple Choice

Which of the following consumer promotion tools is the most costly for companies ?

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations, calculated as current assets divided by current liabilities.

Current Liabilities

Short-term financial obligations that are due to be paid within one fiscal year or the operating cycle, whichever is longer.

Non-current Liabilities

Non-current liabilities are obligations a company owes that are not expected to be paid within the next twelve months, including long-term loans, bond payables, and deferred tax liabilities.

Current Assets

Resources anticipated to be turned into cash, disposed of, or used up either within a year or over the course of the operating cycle, depending on which period extends further.

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